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The Apprentice Smoothie Task Workbook is a dynamic and interactive resource designed to guide learners through a fun, entrepreneurial project. It encourages creativity, teamwork, and problem-solving while teaching key concepts in product development, branding, and marketing. Key Features: • Team Collaboration: Assign roles, create a team name, and define responsibilities to simulate a real-world team project. • Product Research: Explore popular and unique smoothie ingredients, evaluate flavor combinations, and conduct market research. • Flavour Development: Experiment with six flavor combinations, survey potential customers, and analyze results using tables, bar graphs, and pie charts. • Branding Activities: Develop a brand name, slogan, logo, and color scheme to reflect the smoothie’s identity and appeal to the target market. • Packaging Design: Brainstorm and design innovative packaging that aligns with the brand’s theme and values. • Pricing and Advertising: Set a competitive price and create a marketing strategy, including advertisements and taglines, to promote the product. • Final Pitch: Compile all the elements into a professional pitch to present your smoothie concept to an audience or panel. This workbook is ideal for developing entrepreneurial, communication, and analytical skills in a fun and engaging way. It’s perfect for classroom group projects, workshops, or business-themed activities!

The Apprentice - Milkshake Task Workbook This workbook serves as a comprehensive guide for teams participating in a creative and strategic business challenge: designing, developing, and pitching their own unique milkshake brand. Through a structured, step-by-step process, participants will explore various aspects of product development, market research, branding, and advertising to create a competitive and appealing milkshake product. What’s Inside the Workbook? Team Formation & Leadership -Assign roles and responsibilities within the team. -Select a team leader to oversee the project. -Choose a unique and memorable team name. Market & Product Research -Investigate popular and lesser-known milkshake flavors. -Conduct surveys and analyze consumer preferences. -Develop an understanding of market trends and target audience expectations. Flavor Development & Testing -Select six potential milkshake flavors from a curated list or create original combinations. -Conduct taste tests and gather feedback from at least 30 participants. -Narrow down the options and choose the best-performing flavor. Branding & Identity Creation -Research successful brand strategies. -Brainstorm and finalize a unique brand name. -Develop a catchy slogan that represents the product’s identity. -Choose a suitable color scheme and logo design that align with brand messaging. Packaging & Presentation -Design product packaging that is visually appealing and marketable. -Consider elements such as typography, images, and materials used. -Ensure packaging reflects brand values and attracts consumers. Advertising & Marketing -Develop a promotional campaign to attract customers. Create engaging advertisements that highlight the product’s unique selling points. Utilize storytelling techniques to make the campaign memorable. Final Pitch & Presentation Compile all research, designs, and findings into a structured pitch. Present the milkshake concept to an audience, simulating a real-world business pitch. Defend choices with data, consumer insights, and creative storytelling. By the end of the workbook, teams will have gained hands-on experience in product innovation, branding, and marketing, mirroring real-world business challenges. This activity fosters teamwork, creativity, and entrepreneurial thinking, making it an engaging and educational experience.